We Are Excited To Grow This Circle Of Trust & Loyalty
Dr Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group, shares insights into the Group’s transformative new loyalty initiative and its deeper vision rooted in trust, inclusion, and purpose.
By Dr Jyotsna Suri
As I reflect on the remarkable 40-year journey of The LaLiT Suri Hospitality Group, I often ask myself what truly defines our success. Beyond the luxurious accommodations, exceptional dining experiences, and attentive service, it is the lasting relationships we’ve built with our cherished guests that stand out most.
The Lalit Hotel, New Delhi.
Nurturing bonds beyond transactions
In the hospitality industry, guests are at the heart of everything we do. At The LaLiT, they are not just visitors—they are family. Their feedback shapes our offerings, their preferences inspire our innovations, and their loyalty fuels our commitment. In a landscape filled with choices, their decision to return to The LaLiT is a privilege we hold in the highest regard.
For us, loyalty is more than repeat business; it is a reflection of mutual trust and shared values. Each time a guest chooses to stay with us again, it reaffirms their belief in our promise—and we are deeply grateful for that trust.
Our forthcoming loyalty programme is a heartfelt expression of this gratitude. It goes beyond points and perks; it is our way of recognising and rewarding the enduring relationships we’ve built over the years.
Thoughtfully designed as a tiered system, the programme offers curated benefits tailored to our guests’ evolving needs and aspirations. From complimentary room upgrades and late check-outs to exclusive event access and personalised privileges, every feature is crafted to deepen the sense of belonging and appreciation.
At The LaLiT, we believe our guests deserve nothing less than the best—and this initiative is a step forward in honouring that belief.
At The Lalit, loyalty is more than repeat business; it is a reflection of mutual trust and shared values.
Driven with purpose: DEI at the core
At The LaLiT Suri Hospitality Group, social responsibility and inclusivity are not just values—they are part of our very DNA. We firmly believe that businesses have a vital role to play in creating equitable opportunities and driving sustainable impact.
Over the years, we have planted more than 1.1 million trees across India, contributing to greener, healthier destinations for future generations. In partnership with Disha, a committed NGO, we have supported the education of over 20,000 children in remote areas of Uttarakhand and facilitated job placements for more than 10,000 students.
Our commitment to inclusion extends to skills development and employment. We have upskilled over 2,000 queer individuals across hospitality, retail, and finance, and created dignified employment opportunities for more than 1,000 individuals from marginalised communities—including members of the LGBTQIA+ community, neurodivergent individuals, and acid attack survivors.
At The LaLiT, we continue to champion Diversity, Equity and Inclusion every single day—working not just to support the marginalised, but to integrate them meaningfully into the mainstream.
The Lalit strives to ensure that both its workplaces and guest experiences embody the values they hold dear.
Building a community of shared values
We strive to ensure that both our workplaces and guest experiences embody the values we hold dear. Guided by this ethos, our vision for loyalty extends well beyond traditional rewards. We see it as an opportunity to drive meaningful change.
To that end, we’ve partnered with Points for Good—a unique feature of our loyalty programme that empowers members to donate their points in support of over 18 NGOs and 40 verified causes that align with their values.
Through this platform, members can make a real impact—whether by supporting education for underprivileged children, skilling marginalised communities, funding tree plantation drives, promoting environmental sustainability, or uplifting the LGBTQIA+ community.
At The LaLiT, we’ve always believed in aligning our brand purpose with the values of our guests. From our “Developing Destinations” philosophy that generates local employment, to our unwavering commitment to Diversity, Equity, and Inclusion, we’ve made purpose a cornerstone of our journey.
By inviting our guests to be part of this mission, we’re creating a collective force for good, amplifying the positive impact we can make together.
Our loyalty programme is more than a gesture of appreciation—it is a celebration of the relationships we cherish, and a promise to keep creating experiences that matter. We are deeply grateful to our LaLiT loyalists and look forward to growing this circle of trust even further.