SOH (Soul of Hospitality) is published by Soulinkk World-Wide Media. It is South Asia's only business magazine focused exclusively on the hospitality and travel sector—operating at the intersection of business, travel, and culture. With a rare dual presence inside the industry and beyond it.

At the heart of SOH lies a commitment to showcasing the multifaceted world of hospitality and travel through a powerful editorial blend of business intelligence, travel insights, and cultural narratives. From emerging trends and investment stories to in-depth profiles of iconic hoteliers, visionary leaders, exceptional hotels, restaurants and travel experiences, and groundbreaking innovations, our 125+ pages of compelling content captures the pulse of the rapidly evolving hospitality and travel sector.

With its inspiring editorial, striking visuals, and sharp business analysis and a strong presence across print, digital, social, video, and industry events, SOH reaches the full spectrum of the hospitality and the travel world. SOH is read by key stakeholders—from hoteliers, restaurateurs, and hotel owners, developers to architects, designers, investors. 

But our reach doesn't stop there. 

SOH is also read by the people the industry ultimately serves—the guests who matter most. From entrepreneurs and HNIs to A-list actors, authors, celebrities, sports personalities, cultural influencers and affluent travellers. 

Our mission is simple: to inspire, inform, and connect the people and ideas driving hospitality forward. From sharp strategic foresight to emerging business trends and immersive travel deep dives—SOH delivers content that is both impactful and indispensable.