We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order for a magazine subscription, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information (for paid subscriptions). Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site-related activities, such as purchasing a subscription or receiving personalized content.

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Soul of Hospitality may collect and use Users' personal information for the following purposes:

• To improve customer service: Information you provide helps us respond to your customer service requests and support needs more efficiently.
• To personalize user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site, including engagement with free digital content.
• To improve our Site: We may use feedback you provide to improve our products and services, including the content and functionality of our digital platform.
• To process payments and fulfill subscriptions: We may use the information Users provide about themselves when placing an order for an offline magazine subscription only to process that order, manage the subscription, and arrange for delivery. We do not share this information with outside parties except to the extent necessary to provide the service (e.g., payment processors, shipping partners).
• To run a promotion, contest, survey or other Site feature: To send Users information they agreed to receive about topics we think will be of interest to them.
• To send periodic emails: We may use the email address to send User information and updates pertaining to their magazine subscription or other orders. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users, especially concerning payment information for subscriptions.

We retain Users' personal information only for as long as necessary to fulfill the purposes for which it was collected, including to provide services, process subscriptions, comply with our legal obligations, resolve disputes, and enforce our agreements. Once the information is no longer required for these purposes, we securely delete, anonymize, or archive it in accordance with applicable laws and internal policies. The duration of data retention may vary depending on the nature of the information and legal or contractual requirements.

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters, managing magazine deliveries, or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission or it is necessary for fulfilling your subscription.

We process personal data in accordance with the Digital Personal Data Protection Act, 2023 ("DPDPA"). As a Data Fiduciary, we:

• Collect and use data only for clear, lawful purposes, with transparency.
• Obtain valid, informed consent before processing personal data, which you may withdraw anytime.
• Respect your rights to access, correct, delete, or update your data.
• Maintain reasonable security safeguards to prevent unauthorised access or breaches.
• Notify the Data Protection Board of India and affected individuals in case of a breach.

As an individual to whom the personal data relates (Data Principal) under the Digital Personal Data Protection Act, 2023 ("DPDPA"), you have the following rights regarding your personal data:

1. Right to Access – You may request details of the personal data we hold about you.
2. Right to Correction/Update – You may request correction of any inaccurate or incomplete personal data.
3. Right to Deletion – You may request deletion of your personal data, subject to applicable legal or contractual obligations.
4. Right to Withdraw Consent – You may withdraw your consent for processing your personal data at any time.

To exercise these rights, please contact us at the details provided in the "Contacting Us" section. We will respond in accordance with the timelines prescribed under the DPDPA.

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly, including personalized content or subscription management features.

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received personal data from a user under 18 years of age, we will take reasonable steps to delete such information from our records. If you believe we may have collected such information, please contact us immediately at soh@soulinkkworldwidemedia.com.

We will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.

Soul of Hospitality has the discretion to update this privacy policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: