Sterling Opens Sterling Saryu Ayodhya, Its Second Hotel in the Holy City
Sterling Holiday Resorts launches Sterling Saryu Ayodhya, its second hotel in the holy city.
By SOH Edit Team
Sterling Holiday Resorts has announced the opening of Sterling Saryu Ayodhya, its second resort in Ayodhya. The launch strengthens the company’s destination-led growth strategy in one of India’s most prominent spiritual centres and underscores its focus on building high-intent travel circuits across heritage and pilgrimage destinations.
As pilgrimage travel scales—driven by multi-generational families, senior travellers, and organised group movement—expectations are shifting beyond proximity alone. Comfort, reliability, and calm have become essential. Sterling Saryu Ayodhya expands capacity and choice for travellers seeking dependable, well-managed stays, particularly during peak seasons, while maintaining a focus on ease, care, and reassurance.
Design Rooted in Place and Purpose
Inspired by the city’s spiritual identity and named after the sacred River Saryu, the resort has been envisioned as a restorative retreat for faith-led journeys. Accommodation options range from Cocoon Rooms designed for deep rest to Junior Suites suited for longer stays—aligned to the rhythm of pilgrimage travel, marked by early mornings, temple circuits, and extended walking.
Situated within convenient reach of Ayodhya’s key temples, ghats, and transport hubs, the resort combines accessibility with a sense of calm. The all-day dining restaurant, The Saryu Café, offers familiar vegetarian cuisine, while serene common areas and a well-appointed banquet hall support spiritual group travel, family gatherings, and small meetings.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.
Leadership Perspective
Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said: “Ayodhya represents a defining chapter in India’s pilgrimage landscape, shaped by improving infrastructure and rising demand. With Sterling Saryu Ayodhya—our second resort in the city—we are deepening destination depth to deliver comfort, calm, and reliability with warmth. For us, hospitality is not just about the stay, but about how people feel in a destination where the journey is deeply emotional.”
Rishi Uppal, Director, Kalyan KK Hotels India Pvt Ltd, added: “Ayodhya is among India’s most significant spiritual destinations, with rapidly growing demand for organised, comfort-led hospitality. Sterling’s proven operating expertise and leadership in heritage and pilgrimage destinations made them the ideal partner to bring this vision to life.”
Key Highlights:
- Cocoon Rooms
- Junior Suites
- The Saryu Café
- Banquet Hall
