Strategic Location and Market Positioning

Vrindavan continues to witness sustained year-round demand driven by pilgrimage tourism, destination weddings, and large-scale social and corporate events. Novotel Vrindavan is strategically positioned to cater to this diversified demand, combining international brand standards with infrastructure tailored for the evolving needs of modern travellers.

With an estimated total gross floor area of approximately 14,000 square metres, the hotel will feature a strong meetings and events (MICE) offering. Key facilities will include a 1,000 square metre ballroom, multiple meeting rooms, and flexible event spaces.

Additional facilities will include an all-day dining restaurant, lobby lounge and bar, a specialty restaurant, fitness centre, spa facilities, and a swimming pool, creating a well-rounded environment for rest, movement and meaningful connection.

Leadership Commentary

Commenting on the signing, Ranju Alex, Chief Executive Officer, Accor South Asia, said: “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. Novotel Vrindavan will be thoughtfully developed to meet the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that reflect the essence of the destination.”

The hotel is being developed by Girijas Retreat Private Limited. Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, said: “As the destination evolves beyond pilgrimage into a broader tourism and events hub, Novotel Vrindavan will address the growing demand for high-quality, professionally managed hospitality infrastructure. Accor’s global expertise and brand strength will create a compelling offering for both travellers and the local community.”

Lifestyle amenities include:

• An all-day dining restaurant
• Lobby lounge and bar
• Specialty restaurant
• Fitness centre
• Spa facilities
• Swimming pool