ALIVAA Debuts in Madhya Pradesh with Maharaja Kothi, Bandhavgarh
The signing of Maharaja Kothi, Bandhavgarh marks ALIVAA’s entry into Central India’s wildlife and upscale leisure corridor.
By SOH Edit Team
ALIVAA Hotels & Resorts has announced its entry into Madhya Pradesh with the signing of Maharaja Kothi, Bandhavgarh. The property will be developed in partnership with the HHR Group of Hotels and Resorts, marking the brand's strategic expansion into Central India's wildlife and upscale leisure tourism segment.
The signing reinforces ALIVAA’s growing footprint across India's high-potential leisure destinations while extending its operational expertise into one of the world's most renowned wildlife conservation landscapes.
The collaboration between ALIVAA Hotels & Resorts and the HHR Group is aimed at delivering a premium boutique hospitality experience that blends the destination's natural and cultural heritage with ALIVAA's technology-enabled operational capabilities and personalised guest services.
A Premier Wildlife Destination
Located in the heart of Madhya Pradesh, Bandhavgarh National Park is internationally recognised for hosting one of the highest densities of Royal Bengal Tigers. Once the private hunting reserve of the Maharajas of Rewa, the destination combines royal heritage with exceptional biodiversity, making it a preferred choice for wildlife enthusiasts, eco-tourists, and experiential travellers.
The park’s rugged hills, ancient sal forests, expansive grasslands, and the historic 2,000-year-old Bandhavgarh Fort together create an immersive destination that continues to attract both domestic and international visitors seeking authentic nature-led experiences.
Commenting on the expansion, Akash Bhatia, Chief Executive Officer – Management & Franchise, ALIVAA Hotels & Resorts, said: “Entering Madhya Pradesh through a destination as iconic as Bandhavgarh aligns perfectly with our vision of curating exceptional leisure experiences. Maharaja Kothi captures the untamed spirit of the region while offering the refined comfort our guests expect. Our partnership with HHR Group allows us to combine Bandhavgarh's royal heritage with ALIVAA's technology-driven revenue systems and high-touch service, creating lasting value for both owners and guests.”
Sharing his views on the milestone, Vikramjit Singh, Chairman & Managing Director, ALIVAA Hotels & Resorts, added: “Our alliance with HHR Group reflects a shared commitment to delivering meaningful hospitality experiences. As ALIVAA continues expanding across India's leading leisure destinations, wildlife tourism represents a natural progression in our growth strategy. Maharaja Kothi, Bandhavgarh will establish our presence in Central India while setting new benchmarks for boutique and experiential hospitality in the region.”
Strategic Partnership to Drive Experiential Hospitality
The partnership is expected to strengthen the property’s market positioning while creating long-term value for both owners and travellers through enhanced revenue management, service excellence, and curated guest experiences.
Maharaj Pushpraj Singh, Owner, HHR Group of Hotels and Resorts, said, “Bandhavgarh holds deep personal and historical significance for us, and our aim has always been to offer a sanctuary worthy of its royal legacy and natural wonder. ALIVAA’s operational expertise, distribution strength, and genuine respect for local heritage make them the right partner for HHR Group. Together, we look forward to elevating the guest experience so that every traveller feels the true essence of royal Central Indian hospitality, matched with world-class contemporary service.”
With the signing of Maharaja Kothi, Bandhavgarh, ALIVAA Hotels & Resorts continues to strengthen its presence in India's fast-growing leisure and experiential travel market. The addition reflects the company's broader strategy of expanding into destination-led hospitality while leveraging strategic partnerships to deliver distinctive guest experiences across the country.
