ALIVAA Teams Up with Aliste Hotels & Vivid Stays to Expand Gurugram Presence
ALIVAA Hotels & Resorts joins forces with Aliste Hotels & Vivid Stays to strengthen their footprint in Gurugram.
By SOH Edit Team
ALIVAA Hotels & Resorts has finalised a strategic alliance with Aliste Hotels & Resorts, adding two premier Gurugram properties—Aliste Millennium (near Huda City Centre) and Vivid Boutique Hotel (Sector 38)—to its expanding portfolio. This expansion brings The Hoften brand to seven strategic locations within Gurugram, leveraging ALIVAA’s robust distribution network to drive occupancy and revenue in India’s key corporate hub.
Gurugram, the financial and technological heart of the National Capital Region (NCR), generates strong demand for specialized corporate accommodation. With this alliance, ALIVAA aims to capture this demand more effectively, offering corporate clients a seamless experience across its Gurugram cluster. The Hoften brand, designed for business travelers, emphasizes efficiency, modern design, and urban connectivity, ensuring high-utility stays for major corporate accounts.
Vikramjit Singh, Founder & CMD, ALIVAA Hotels.
Leadership Insights
Akash Bhatia, CEO, ALIVAA Hotels & Resorts, said: “Integrating Aliste Millennium and Vivid Boutique Hotel into The Hoften cluster is a calculated step toward market leadership in the NCR. Beyond adding keys, we are consolidating our sales force to offer corporate clients unmatched variety and proximity, aiming to set new benchmarks for RevPAR in Gurugram.”
Vikramjit Singh, Founder & CMD, ALIVAA Hotels, added: “Our vision has always been to create value for asset owners through professional management and strategic scale. Partnering with Aliste Hotels allows us to showcase the strength of our franchise and management model while driving dominance in Gurugram’s high-yield corporate segments.”
Dr. Harmeet Singh Arora, Founder & Director, Aliste Hotels & Resorts, noted: “Aligning with ALIVAA is a significant milestone. This partnership enables our properties to reach a broader audience of business travelers while maintaining the personalised service our guests expect.”
Neha Singh, Co-Founder & Director, Aliste Hotels & Resorts, commented: “This collaboration blends our commitment to guest satisfaction with ALIVAA’s sophisticated sales and marketing capabilities, enhancing the experience at both Aliste Millennium and Vivid Boutique Hotel.”
With this strategic synergy, ALIVAA now directs the sales strategy for one flagship property and six The Hoften locations in Gurugram, positioning the group to capitalize on the city’s thriving corporate travel segment.
Dr. Harmeet Singh Arora, Founder & Director, Aliste Hotels & Resorts.
