ITC Hotels Expands Goa Portfolio with Storii Assagao Signing
The 51-key Storii by ITC Hotels property in North Goa strengthens the hospitality group’s leisure-market expansion strategy.
By SOH Edit Team
ITC Hotels Limited signed a management agreement for a 51-key Storii by ITC Hotels property in Assagao, North Goa, expanding its presence in one of India’s leading leisure destinations.
The upcoming Storii Assagao will feature rooms and suites, an all-day dining restaurant, and a range of dining, social and recreational experiences. Designed around Assagao’s distinctive character, the hotel will cater to travellers drawn to the area’s culinary scene, natural surroundings, boutique retail and proximity to Goa’s beaches and attractions.
Goa remains central to leisure growth
The signing reinforces ITC Hotels’ strategy of expanding across high-potential leisure markets while strengthening its multi-brand footprint in Goa.
Anil Chadha, Managing Director, ITC Hotels Limited, said Goa remains a key market for the company’s leisure growth strategy, with Assagao emerging as an attractive micro-market amid changing traveller preferences. “Storii Assagao will seamlessly blend the essence of the locale with the brand’s focus on personalized service and memorable guest experiences. We are delighted to partner with Ananda Hospitality Services Private Limited on this exciting project,” Chadha said.
Purshottam Sharma and Dilip Sharma, Partners at Ananda Hospitality Services Private Limited, said Assagao has evolved into one of Goa’s sought-after hospitality destinations, attracting travellers looking for curated leisure stays.
The partners said the collaboration with ITC Hotels aims to create a hospitality offering that reflects the character of the destination while delivering strong guest experiences.
Anil Chadha, Managing Director, ITC Hotels Limited.
North Goa draws hospitality investment
The addition comes as North Goa continues to benefit from strong tourism demand, improving connectivity and growing interest in experiential leisure travel.
With access to key tourism hubs and Assagao’s tree-lined neighbourhoods, dining scene and evolving hospitality ecosystem, Storii Assagao is expected to further strengthen ITC Hotels’ positioning in Goa’s premium leisure segment.
Property Highlights:
- 51-keys
- All-day dining restaurant
- Social and recreational experiences
