ITC Hotels Expands Karnataka Footprint with Signing of 99-Key Welcomhotel in Mysuru
Management agreement with Sumeru Hospitality reinforces Welcomhotel's growth strategy in South India, targeting the city's expanding leisure, events and business travel market.
By SOH Edit Team
ITC Hotels Limited has announced the signing of Welcomhotel by ITC Hotels Mysuru, a 99-key property that will further strengthen the company's presence in Karnataka and expand the Welcomhotel brand's footprint across key business and leisure destinations in South India.
The upcoming hotel will be developed in partnership with M/S Sumeru Hospitality and is strategically positioned to cater to Mysuru's growing demand for premium hospitality driven by tourism, social events and corporate travel.
Commenting on the development, Anil Chadha, Managing Director, ITC Hotels Limited, said, “Mysuru is one of South India’s most distinguished destinations, known for its vibrant heritage, strong tourism appeal and growing economic potential. Welcomhotel Mysuru will further strengthen our presence in Karnataka and offer travellers a premium hospitality experience that combines contemporary comfort with the distinctive character of the destination.”
The signing aligns with ITC Hotels’ ongoing expansion strategy, which focuses on strengthening its presence in high-growth markets through management partnerships and asset-light development.
Anil Chadha, Managing Director, ITC Hotels Limited.
Sharing his views on the collaboration, Sunag B S, Managing Partner, M/S Sumeru Hospitality, said, “Mysuru has always been close to our hearts, and we are delighted to partner with ITC Hotels Limited for the Welcomhotel brand. This association gives us the confidence to create something truly special, where tradition blends seamlessly with modern comfort. The upcoming hotel will reflect the soul of this beautiful city while contributing meaningfully to the local community.”
The 99-room hotel will feature well-appointed guest rooms and suites designed for both business and leisure travellers. Food and beverage offerings will include an all-day dining restaurant and a lobby café showcasing regional culinary experiences.
To capitalise on Mysuru's growing wedding and events market, the property will offer nearly 5,500 sq. ft. of indoor banqueting and event space, complemented by recreational facilities including a swimming pool and fitness centre.
Capitalising on Mysuru Momentum
Known for its royal heritage, iconic Mysore Palace, world-famous Dasara celebrations and rich cultural legacy, Mysuru continues to attract domestic and international tourists throughout the year. Its expanding educational institutions, commercial activity and proximity to Bengaluru have also strengthened its position as an emerging business and events destination.
Backed by robust road connectivity, year-round tourism demand and increasing opportunities in the premium hospitality segment, Mysuru presents significant growth potential. The upcoming Welcomhotel aims to offer a contemporary hospitality experience while reflecting the city’s distinctive cultural character, further reinforcing ITC Hotels' expansion strategy in southern India.
