ITC Hotels Signs 145-Key Welcomhotel Salasar in Rajasthan
The 145-key ITC property in Salasar aims to strengthen pilgrimage, wedding and experiential leisure tourism in Rajasthan.
By SOH Edit Team
ITC Hotels Limited has announced the signing of a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key property planned on a six-acre site in Rajasthan’s prominent spiritual destination of Salasar.
The upcoming hotel is positioned as a new experiential hospitality landmark, designed to serve the growing influx of pilgrimage travellers while also tapping into demand for destination weddings, social gatherings, and leisure stays.
Strengthening Presence in Rajasthan
Speaking on the development, Anil Chadha, Managing Director, ITC Hotels Limited, said, “Rajasthan remains one of India's most loved tourism destinations, drawing visitors through its unique blend of heritage charm, culture, spirituality, and festivity. Salasar occupies a special place within this landscape, attracting visitors from across the globe. With this, we shall further strengthen ITCHL presence, across various brands in Rajasthan.”
Anoop Manglunia and Bajrang Lal Batesar, Directors, Envato Retreats Private Limited, shared, “Welcomhotel Salasar is well‑suited to the evolving needs of this sacred destination. ITC Hotels’ remarkable service excellence and emphasis on responsible hospitality give us the perfect foundation to elevate the pilgrim experience.”
Anil Chadha, Managing Director, ITC Hotels Limited.
A Destination Anchored in Spiritual Footfall
Salasar, home to the widely revered Salasar Balaji Temple, continues to witness strong year-round footfall from pilgrims. In recent years, it has also emerged as a preferred location for family gatherings and social celebrations, driving demand for quality hospitality infrastructure. The new Welcomhotel aims to address this shift by offering a premium branded experience rooted in the cultural ethos of the region.
The hotel’s architectural language will draw inspiration from traditional Rajasthani aesthetics, incorporating intricately detailed façades, courtyards and arched structures, and jaalis and regional design motifs. The development is intended to create an immersive environment reflecting the heritage and warmth of Rajasthan.
The signing reinforces ITC Hotels’ continued focus on expanding in culturally significant and high-potential leisure markets, while building hospitality assets that reflect India’s regional diversity and heritage-led travel demand.
At a Glance:
- 145 rooms and suites
- All-day dining restaurant and lounge
- 12,000 sq. ft. of indoor banquet and event space
- Swimming pool, spa and fitness centre
- Dedicated kids’ club
