Accor Expands Its Asian Footprint with 230 New Hotels
Accor’s sustained growth is underpinned by the expansion of its premium, midscale, and economy (PM&E) portfolio, alongside solid contributions from its lifestyle and luxury segments.
By SOH Edit Team
Accor is accelerating its strategic expansion across Asia, with more than 230 hotels and nearly 60,000 keys currently under development across the region. The hospitality giant’s growth momentum is being powered by its premium, midscale, and economy (PM&E) brands, alongside strong contributions from its lifestyle and luxury divisions.
In 2025, Indonesia led the group’s signings with seven new projects, including the Swissôtel Bali Nusa Dua. Thailand and Laos followed with five additions, such as Mercure Phuket and ibis Vientiane, while the Philippines recorded four new signings, including Mercure Mactan Cebu. Other key markets such as India, Vietnam, and Japan also saw new developments, highlighted by Pullman Dehradun, Mövenpick Danang (1,000 keys), and Mercure Tokyu Stay Hiroshima.
Under Ennismore, Accor’s fast-growing lifestyle division, several high-impact projects were announced — including Rixos Hon Thom Island, Mondrian Maldives, and Mama Shelter Bangkok Platinum. Meanwhile, the group’s luxury portfolio expanded with Sofitel Sapa Hotel & Residences, Raffles Sentosa Singapore, and Fairmont Mumbai.
Andrew Langdon, Chief Development Officer, Asia, at Accor.
Looking ahead, 2025 will see a series of new openings such as Pullman Hai Phong Grand, Swissôtel Living Jakarta, and TRIBE Phuket Patong. Upcoming launches including Grand Mercure Kuala Lumpur, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore further strengthen Accor’s leadership position in Asia’s hospitality landscape.
Andrew Langdon, Chief Development Officer, Asia, at Accor, expressed confidence in the group’s outlook: “We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia,” he said. “Our momentum in 2025 reflects both the resilience of Asia’s travel and hospitality industry and the opportunities created by shifting market dynamics. By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue leading the next era of hospitality in the region.”
Key Highlights
- 230 hotels and 60,000 keys under development across Asia
- Strong signings in Indonesia, Thailand, Vietnam, and India
- New luxury and lifestyle openings from Raffles, Fairmont, and Ennismore