Royal Orchid Hotels Enters Lifestyle Hospitality With ICONIQA Mumbai
Royal Orchid Hotels Ltd has unveiled ICONIQA Hotels & Resorts, its visionary upscale lifestyle brand. The flagship property, located adjacent to Mumbai International Airport’s Terminal 2, marks the group’s transformative entry into the premium hospitality space. With cutting-edge design, technology-driven service, and immersive guest experiences, ICONIQA aims to cater to the modern traveller seeking both style and substance.
By SOH Edit Team
Reimagining the Hotel Experience
ICONIQA seeks to reinvent traditional hospitality, blending bold aesthetics, intuitive technology, and personalised engagement. The brand ethos has been designed to seamlessly transcend from city hotels to resort destinations, making it adaptable across diverse markets.
Leadership Perspectives
Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd, commented, “ICONIQA is a bold vision of what hospitality can be, where every element is designed for the new-generation traveller who craves experiences over conventions. With ICONIQA, we’re not just launching a brand; we’re setting a new standard for immersive, intuitive hospitality that delivers extraordinary value at every touchpoint.”
Arjun Baljee, Founder, ICONIQA Hotels & Resorts and President, Royal Orchid Hotels Ltd, said, “Mumbai is a city on the move, a nexus for business, culture, and global connectivity. ICONIQA answers its energy and ambition with future-ready design, smart technology, and thoughtful experiences that go beyond traditional hotel stays. We’re proud to unveil a hospitality concept that is as dynamic as the destinations it serves.”
Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd.
Growth Roadmap
Royal Orchid Hotels has laid out an ambitious expansion strategy, targeting over 345 properties by 2030 across its portfolio of brands. ICONIQA, primarily operated through flexi-lease and ownership structures, will play a pivotal role in the group’s move into upscale lifestyle hospitality, while maintaining a strong Return on Capital Employed (ROCE).
Loyalty & Guest Engagement
ICONIQA will be integrated into Regenta Rewards, Royal Orchid Hotels’ fast-growing loyalty programme. With over 600,000 members and projections to cross 1 million by March 2026, the programme leverages data-driven personalisation to enhance guest retention and deliver tailored experiences.
Property Highlights:
The debut Mumbai property features 291 meticulously designed rooms, incorporating several firsts in the Indian hospitality market:
In-room Smart Laundry Closets
A 24/7 WhatsApp Concierge
Mumbai’s first poolside day club
A diverse portfolio of F&B experiences
These elements highlight ICONIQA’s focus on innovation and lifestyle-driven amenities.
Arjun Baljee, Founder, ICONIQA Hotels & Resorts and President, Royal Orchid Hotels Ltd.