Sarovar Hotels Wraps Up the 10th Edition of ‘Sarovar Source Sales Calling’ in Delhi
The new campaign highlights Sarovar Hotels’ expanding portfolio, showcasing recent and upcoming openings in destinations such as Pathankot, Alwar, Sriperumbudur, Sindhudurg, and Goa. By presenting these emerging markets alongside well-established properties, the initiative reinforces Sarovar Hotels’ position as a trusted partner for a wide range of travel and hospitality needs.
By SOH Edit Team
Sarovar Hotels has successfully concluded the 10th quarterly edition of its flagship sales initiative, Sarovar Source Sales Calling, held in mid-September in Delhi NCR. Launched in 2022, this initiative has become a cornerstone of the group’s commercial strategy. It is designed to strengthen regional outreach, deepen engagement with trade and corporate partners, and drive targeted demand generation in key markets across India.
Engagement and Impact
Through Sarovar Source Sales Calling, General Managers from Sarovar Hotels nationwide engage with over 50 companies on average during each edition. The Delhi NCR event facilitated focused one-on-one discussions that enhanced brand recall and generated qualified business leads. This edition reinforced the initiative’s critical role in fostering lasting client relationships and building strong sales pipelines.
Leadership Commentary
Akshay Thusoo, Senior Vice President – Commercial at Sarovar Hotels, commented on the initiative: “Sarovar Source Sales Calling is our way of staying connected with the markets that matter most. It’s a focused effort to bring our growing portfolio to the forefront—particularly new and emerging destinations. The enthusiastic response from our earlier engagements has been encouraging, and we are excited to replicate this success in Delhi NCR. We look forward to deepening relationships and driving demand in key sectors.”
Event Highlights
The event featured engagement with top B2B travel agents, series operators, PCOs, and corporate clients from diverse sectors including automobile, banking, NBFCs, FMCG, and large conglomerates. This broad participation highlighted the initiative’s effectiveness in connecting with a wide range of decision-makers.
Strategic Significance
As Sarovar Hotels continues to expand its footprint across India, Sarovar Source Sales Calling underscores the group’s commitment to relationship-led growth, market responsiveness, and commercial excellence. The initiative remains a vital tool for showcasing Sarovar’s evolving portfolio and driving demand in key regional markets.