Treebo Hospitality Bolsters Leadership with Key Appointment
Treebo Hospitality welcomes Gaurav Misra as EVP & Head–Mid-Market Business.
By SOH Edit Team
Treebo Hospitality Ventures (THV) has appointed Gaurav Misra as Executive Vice President & Head–Mid-Market Business, strengthening its leadership team as it scales its mid-market portfolio.
In his new role, Gaurav will lead THV’s expanding mid-market brands, including its boutique lifestyle brand Medalio, Accor-licensed brands Mercure, Ibis, Ibis Styles, and Ibis Budget, and Park Inn & Suites by Radisson under THV’s partnership with Radisson Hotel Group.
Gaurav Misra, Executive Vice President & Head–Mid-Market Business, Treebo Hospitality Ventures.
Seasoned Hospitality Leader
Gaurav brings over 20 years of hospitality experience, spanning asset management, operations, and brand leadership across leading global hotel groups. He joins THV from SAMHI Hotels, where he served as Vice President – Asset Management, working closely with brands such as Marriott, Hyatt, and IHG to drive operational performance, asset optimisation, and long-term value creation.
Previously, Gaurav held senior leadership roles at Radisson Hotel Group, IHG, Hyatt, and Oberoi Hotels & Resorts. At IHG, he led operations for the Holiday Inn Express portfolio in India, focusing on operational consistency, profitability, and brand standards. He is an alumnus of the Oberoi Centre of Learning & Development (OCLD) and IHM Lucknow.
Commenting on the appointment, Sidharth Gupta, Co-founder & CEO, THV, highlighted Gaurav’s blend of domain expertise, strategic thinking, and innovation, noting his role in scaling an industry-defining mid-market portfolio.
Driving Growth Across Mid-Market Brands
Gaurav Misra said he looks forward to building on THV’s differentiated platform, which combines strong brands, technology-led operations, and a robust commercial engine, to create sustainable, high-quality hospitality businesses.
THV’s mid-market strategy has gained strong momentum, supported by its strategic partnership with Accor and InterGlobe Enterprises, under which THV is the exclusive pan-India master franchisee for Accor’s Ibis and Mercure brands. This is complemented by the launch of Medalio, a boutique lifestyle brand designed for small-format hotels, catering to modern travellers and emerging professionals.
