ALIVAA Hotels & Resorts Adds 3rd Gurugram Hotel, Accelerates Multi-Brand Expansion
ALIVAA Hotels & Resorts announces the opening of ALIVAA Millennium City Centre Gurugram, expanding its portfolio in the National Capital Region.
By SOH Edit Team
ALIVAA Hotels & Resorts has announced the opening of ALIVAA Millennium City Centre Gurugram, marking its third ALIVAA-branded property in the city. The addition further consolidates the group's presence in Gurugram, where it also operates properties under its The Hoften and Xenious brands.
Located near Gurugram's major commercial districts, technology hubs and healthcare centres, ALIVAA Millennium City Centre is positioned to serve the city's growing mix of corporate, business and leisure travellers.
As Gurugram continues to develop as a corporate and lifestyle destination, the hotel adds to the city's evolving accommodation landscape, catering to demand generated by business activity and urban travel.
A Multi-Brand Strategy for Growth
For ALIVAA Hotels & Resorts, the opening reflects a larger ambition to establish a scalable hospitality management platform across India.
Akash Bhatia, Chief Executive Officer (M&F), ALIVAA Hotels & Resorts, described Gurugram as a strategically important market, supported by its corporate ecosystem, technology sector and sustained demand for quality accommodation.
He noted that the group's third ALIVAA-branded hotel in the city reflects its confidence in the market and the growing acceptance of the brand. The company, he added, remains focused on delivering consistent, contemporary hospitality experiences while generating sustainable business outcomes for its partners.
Vikramjit Singh, Chairman & Managing Director, ALIVAA Hotels & Resorts, highlighted the significance of the group's multi-brand presence in Gurugram. He said, "Our presence in Gurugram across ALIVAA, The Hoften, and Xenious demonstrates the strength of our multi-brand strategy and our ability to address different market segments through the right brand proposition."
Vikramjit Singh, Chairman & Managing Director, ALIVAA Hotels & Resorts.
Building on Strategic Ownership Partnerships
The opening also highlights the role of owner-operator partnerships in ALIVAA's expansion model.
Amandeep Singh Kakkar, Owner of ALIVAA Millennium City Centre Gurugram, said the city's continued evolution as a commercial and lifestyle destination presents opportunities for hospitality offerings aligned with changing traveller expectations.
He described the association with ALIVAA Hotels & Resorts as a combination of the ownership's investment vision and the group's brand strength and operational expertise, with the aim of establishing the property as a preferred choice for corporate and leisure guests.
Rhea Kakkar, Owner of ALIVAA Millennium City Centre Gurugram, underscored the property's focus on contemporary comfort, thoughtful design and accessibility.
She noted that the partnership with ALIVAA provides an established management framework to translate the ownership's vision into a consistent guest experience, with service quality and guest satisfaction remaining central priorities.
Expanding Through Asset-Light Partnerships
The opening forms part of ALIVAA's broader expansion strategy, centred on high-potential urban markets, strategic asset partnerships and a multi-brand portfolio designed to serve distinct traveller segments.
Its expanding presence across multiple brands in Gurugram reflects a strategy focused on market-specific positioning, operational capabilities and long-term partnerships with hotel owners.
As demand for professionally managed accommodation continues across India's commercial centres, the group's latest addition represents another step in its ambition to build a diversified hospitality portfolio.
