SM JDB Estate & BluSalzz Hospitality launch Rhino & River Wildlife Retreat in Pobitora.
Rhino & River Wildlife Retreat & Spa in Pobitora is nestled between the meandering Brahmaputra River and the renowned Pobitora Wildlife Sanctuary, home to the world’s highest density of one-horned rhinoceroses.
By SOH Edit Team
SM JDB Estate Private Limited, a premier luxury real estate and hospitality brand in Northeast India, has unveiled Rhino & River Wildlife Retreat & Spa, Pobitora — a riverside haven that embodies the spirit of the Brahmaputra and the wild heart of Assam.
Just a short scenic drive from Guwahati, the retreat is nestled between the flowing Brahmaputra River and the renowned Pobitora Wildlife Sanctuary, home to the world’s highest density of one-horned rhinoceroses. Blending understated comfort with authentic engagement with nature, Rhino & River represents a more grounded, intimate expression of luxury.
Managed by BluSalzz Hospitality, known for its experience-led retreats across India, the property marks SM Developers and JDB Group’s entry into boutique hospitality, where design, landscape, and storytelling converge to create memorable stays.
An Encounter with Nature and Culture
Situated in Mayang, a land steeped in legends and ancient healing traditions, Rhino & River honors Assam’s enduring rhythm — of forest and folklore, spirit and silence.
The retreat comprises 16 individually designed rooms, each envisioned as a private sanctuary crafted with bamboo and wood. Open balconies overlook lush wilderness and the river’s golden horizon. Interiors celebrate Northeast India’s craft heritage through handwoven textiles, cane detailing, and tribal artistry, bringing the natural world indoors.
At the heart of the retreat is the Nirban Spa, inspired by the healing rituals of the Seven Sisters. Therapies combine traditional herbs, chants, and intuitive techniques for an experience that is both spiritual and restorative. By night, guests enjoy candlelit riverbank dinners set against the gentle symphony of the forest.
A Vision Rooted in Place
Sanjay Sharma, Founder & CEO, BluSalzz Hospitality, remarked: “Rhino & River embodies mindful luxury — intimate, place-driven, and emotionally resonant. We aim to honor the land, empower local communities, and offer guests a connection beyond comfort.”
Gaurav Chopra, COO, BluSalzz Hospitality, added: “The retreat provides a passage into the Northeast’s living traditions. From handwoven silks and soulful cuisine to river safaris and temple trails, guests engage in an authentic dialogue with Assam’s culture and wilderness.”
Design, Sustainability & Soul
Designed in collaboration with award-winning architect Aku Zeliang, the retreat draws inspiration from Assam’s monsoon houses and traditional bamboo craftsmanship. Built with locally sourced, natural materials, the property maintains a light ecological footprint. Sustainability initiatives include solar pathways, community-led sourcing, and green operational practices.
Every detail, from hand-thrown pottery to regionally inspired cuisine, reflects the philosophy that true luxury lies in authenticity, calm, and immersive experiences.
At a Glance:
- Location: Mayang, Assam — 1.5 hours from Guwahati
- Setting: Between the Brahmaputra River and Pobitora Wildlife Sanctuary
- Accommodation: 16 rooms inspired by Assamese architecture
- Wellness: Nirban Spa with traditional healing therapies
Experiences: Guided rhino safaris, bird-watching walks, riverbank dining, cultural storytelling, and excursions to Kamakhya Devi Temple
