Summit Hotels Reorganises Portfolio to Target India’s Changing Traveller
Summit Hotels & Resorts is reorganising its portfolio around three collections as it looks beyond established leisure markets to capture emerging travel demand.
By SOH Edit Team
After building its footprint across Northeast India and the Eastern Himalayas, Summit Hotels & Resorts is changing the lens through which it approaches expansion.
The 18-year-old hospitality company has introduced three portfolio verticals—Mandir Collection, Offbeat Collection and Signature Collection—centred on spiritual tourism, emerging destinations and premium experiential stays respectively.
The move signals a shift in Summit’s growth strategy. Instead of organising expansion primarily around geography, the company is looking at why travellers choose a destination, and building hospitality formats around those motivations.
For Summit, that means placing three growing travel behaviours at the centre of its next phase—faith, discovery and premium destination experiences.
Spiritual tourism, a new growth vertical
The Mandir Collection will debut with the upcoming Summit Salasar, The Mandir Collection, in Salasar, Rajasthan. Beyond accommodation, the format is expected to incorporate Satvik dining, wellness offerings and spaces designed for spiritual and community experiences.
Summit plans to take the concept to other pilgrimage destinations, giving the company a dedicated format through which to participate in faith-led travel rather than approaching the segment through conventional hotel products.
The Offbeat Collection formalises the strategy of entering lesser-known destinations before they become established tourism centres. The portfolio includes Summit Enigma Resort & Spa in Lamahatta, Summit Sherpa Mountain Hotel & Spa in Deolo, Kalimpong, Summit Bougainvillea Tea Resort in Kurseong and Summit Tashi Ghang Heritage Resort in Pelling. Samthar, which remains relatively outside mainstream tourism circuits, is the next destination in this strategy.
The Signature Collection is Summit’s premium proposition, bringing together properties where the experience is closely tied to the character of the destination. The collection includes Summit Norbu Ghang, The Signature Collection in Gangtok, and Rungkhung Village Resort – The Signature Collection in Dirang, Arunachal Pradesh. Rather than positioning luxury purely through rooms and amenities, the collection is intended to use location and destination identity as part of the premium offering.
The three collections give Summit clearer formats through which to evaluate both existing properties and future expansion opportunities.
Sumit Mitruka, CEO, Summit Hotels & Resorts.
Where demand is heading
Sumit Mitruka, CEO, Summit Hotels & Resorts said, “India’s next hospitality opportunities will not necessarily emerge only from destinations that are already established. We see considerable potential at the intersection of changing travel motivations and destinations that are still evolving.”
He said the Mandir collection would address journeys driven by faith, while Offbeat would allow the company to identify destinations before they enter the mainstream and Signature would create a differentiated premium proposition.
“The strategy is ultimately about being early in markets where we believe travel demand will deepen over time,” he added.
For Summit, the portfolio recast represents a broader business bet: that the next phase of hospitality growth will not come only from adding inventory in established destinations, but from identifying new reasons to travel and new destinations capable of attracting that demand.
By separating faith, discovery and premium experiential travel into distinct collections, the company is creating a framework it can potentially replicate across markets.
