ALIVAA Hotels & Resorts Announces Signing of Hoften Vibranta, Haridwar
ALIVAA Hotels & Resorts strengthens presence with Hoften Vibranta, Haridwar signing.
By SOH Edit Team
ALIVAA Hotels & Resorts, a fast-growing player in the Indian hospitality sector, has announced the strategic addition of The Hoften Vibranta, Haridwar to its expanding portfolio. This signing marks ALIVAA’s third property in Uttarakhand, reinforcing the group’s long-term commitment to delivering premium, guest-centric hospitality across India’s most sought-after destinations.
Located at the foothills of the Himalayas, Haridwar is one of India’s most prominent spiritual destinations, where the River Ganges enters the Indo-Gangetic plains. As a key city in Uttarakhand—widely known as Devbhumi (Land of the Gods)—Haridwar attracts millions of pilgrims and leisure travellers each year.
The city’s growing appeal as both a spiritual and leisure destination aligns with ALIVAA’s expansion strategy, particularly in catering to the rising demand for quality midscale and experiential stays.
The addition of The Hoften Vibranta enables ALIVAA to strengthen its footprint in Uttarakhand while leveraging the region’s unique mix of spiritual tourism, natural beauty, and evolving travel preferences. The property will reflect THE HOFTEN’s brand ethos, combining contemporary design, elevated comfort, and personalised service against the backdrop of Uttarakhand’s scenic landscapes.
Leadership Commentary
Akash Bhatia, CEO, ALIVAA Hotels & Resorts, stated: “The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s position as both a spiritual epicentre and a gateway to the Himalayas makes it an invaluable asset. We are committed to bringing our high standards of operational excellence to this historic city.”
Inder Pal Batra, Co-Founder, ALIVAA Hotels & Resorts, added: “Our vision has always been to bridge traditional hospitality with refined modern living. With our third property in Uttarakhand, we are creating a seamless travel circuit for guests exploring the spiritual and natural richness of the North. The Hoften Vibranta reflects the essence of Haridwar while maintaining the contemporary sophistication THE HOFTEN is known for.”
Inder Pal Batra, Co-Founder, ALIVAA Hotels & Resorts.
Ownership Perspective
Anubhav Siwach, Owner, Vibranta Hotels & Resorts, commented: “We are delighted to partner with ALIVAA Hotels & Resorts. Their expertise in hotel management and brand positioning aligns perfectly with our vision to elevate the guest experience at The Hoften Vibranta. Together, we aim to establish a new benchmark for premium hospitality in Haridwar.”
Deepak, Owner, Vibranta Hotels & Resorts, added: “Haridwar is rapidly evolving, and today’s travellers seek more than proximity to temples—they value quality, consistency, and comfort. Partnering with ALIVAA ensures that The Hoften Vibranta will emerge as a preferred choice for discerning visitors to Uttarakhand.”
With this strategic signing, ALIVAA Hotels & Resorts continues to strengthen its presence in high-potential destinations, positioning itself to capitalise on India’s growing domestic and spiritual tourism markets while delivering consistent, high-quality hospitality experiences.