Ascott Signs Record 19,000 Units Across 102 Properties in 2025
Ascott marks a strong 27% year-on-year growth with new signings.
By SOH Edit Team
The Ascott Limited (Ascott) achieved a record-breaking year in 2025, signing approximately 19,000 units across 102 properties, representing a 27% year-on-year increase. This milestone underscores the company’s accelerated asset-light expansion strategy, supported by growth in higher-fee segments, increased franchise adoption, and strong conversion activity.
Ascott expanded into more than 10 new cities across Asia Pacific and Europe during the year, strengthening its global presence to over 230 cities in more than 40 countries. The company now operates and has under development over 1,000 properties worldwide, representing more than 176,000 units.
A key highlight in 2025 was Ascott’s entry into Taipei with the signing of Ascott Nangang Taipei, a 185-room serviced residence located within the Nangang Software Park—one of the city’s premier business and MICE districts. Scheduled to open in the first quarter of 2027, the property forms part of a prime mixed-use development and is designed to serve both short- and long-stay demand, supported by strong transport connectivity.
Kevin Goh, Chief Executive Officer, The Ascott Limited and Lodging, CapitaLand Investment.
Strong Momentum in Resorts and Branded Residences
Ascott significantly expanded its resort portfolio in response to robust leisure travel demand, signing 15 new resort properties in destinations including Phuket, Phu Quoc, Nha Trang, and Bali. This brings the company’s global resort footprint to more than 50 properties.
The branded residences business also gained traction, with over 1,000 units added through new partnerships across key leisure and urban markets.
Franchise agreements remained a key pillar of Ascott’s asset-light strategy, accounting for more than 25% of new units signed in 2025. Conversion-led growth also accelerated, representing over 38% of total signings, as owners increasingly sought faster, lower-risk market entry supported by Ascott’s multi-brand platform and operational expertise.
Leadership Commentary and Outlook
Commenting on the performance, Kevin Goh, Chief Executive Officer, The Ascott Limited and Lodging, CapitaLand Investment, said that 2025 marked a pivotal year for the company, enhancing revenue visibility and positioning Ascott to exceed its long-term fee growth targets as pipeline projects come on stream.
With continued investments in technology, loyalty platforms, brand development, and owner partnerships, Ascott is well positioned to capture sustained growth across hospitality, resorts, branded residences, MICE, and flexible living segments globally.
