IHCL Taps Spiritual Tourism Market with Ayodhyām Under SeleQtions Brand
The 162-key Ayodhyām blends contemporary comfort with Ayodhya’s rich spiritual and cultural heritage, offering immersive experiences for modern pilgrims and leisure travellers.
By SOH Edit Team
As spiritual tourism continues to gain momentum across India, IHCL announces the opening of Ayodhyām, Ayodhya – IHCL SeleQtions, a new hospitality destination designed to celebrate the cultural and spiritual essence of one of the country’s most revered pilgrimage cities.
Ayodhya has emerged as a key destination in India’s rapidly expanding spiritual tourism landscape, attracting visitors seeking meaningful cultural and religious experiences. Recognising this growing demand, IHCL has introduced Ayodhyām, Ayodhya – IHCL SeleQtions, a hotel that aims to offer guests a stay experience rooted in the city’s heritage while catering to the expectations of today’s discerning traveller.
Inspired by Ayodhya’s Heritage
The 162-key property draws inspiration from Ayodhya’s deep cultural and spiritual roots. Designed with expansive, light-filled spaces, the hotel creates a tranquil environment that balances contemporary hospitality with the destination’s timeless character.
Guests can dine at Divyam, the hotel’s signature restaurant, which showcases a carefully curated menu inspired by regional culinary traditions, highlighting authentic flavours and local ingredients.
The property also features a fitness centre, an outdoor swimming pool, and versatile event spaces suited for weddings, conferences, and social gatherings, making it a destination for both leisure and celebrations.
Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL.
A Collaborative Vision
Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Spiritual tourism in India continues to see strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyām, Ayodhya – IHCL SeleQtions is positioned to meet this demand, offering a stay experience that reflects the city’s spiritual significance while catering to the evolving expectations of today’s traveller.”
The hotel has been developed in partnership with local stakeholders who share IHCL’s vision of creating an authentic hospitality experience in Ayodhya.
Shilpa Shorewala, Owner, mentioned, “We are pleased to partner with IHCL and bring Ayodhyām, Ayodhya – IHCL SeleQtions to life with an experience that reflects the city’s deep spiritual character.”
Experiences Rooted in Tradition
Beyond accommodation, Ayodhyām seeks to connect guests with the city’s living traditions through a range of immersive experiences. These include curated morning aartis, storytelling sessions led by kathavachaks, sattvic dining experiences, and guided spiritual trails featuring visits to the sacred Sarayu River.
“Ayodhyām has been designed to offer a stay that is calm and closely connected to its surroundings. We look forward to welcoming guests to this spiritual abode,” said Brij Rajpali, General Manager, Ayodhyām, Ayodhya – IHCL SeleQtions.
With the opening of Ayodhyām, Ayodhya – IHCL SeleQtions, IHCL continues to expand its presence in India’s high-growth spiritual tourism segment. The hotel reflects the company’s strategy of creating destination-led experiences that celebrate local culture while delivering world-class hospitality, further positioning Ayodhya as a premier spiritual and cultural travel destination.
Key Amenities:
- 162 keys
- Divyam, a signature restaurant
- Fitness centre
- Swimming pool
