Landmark Hospitality for Western Odisha

Strategically located in Sambalpur’s prominent Sakhipara micro-market, Novotel Sambalpur City Centre is positioned to serve the city’s expanding ecosystem of corporate travellers, government delegations, MICE (Meetings, Incentives, Conferences and Exhibitions) events, destination celebrations, and domestic leisure visitors.

Designed as a modern hospitality destination, the hotel will combine contemporary accommodation, versatile event spaces, and wellness-focused experiences aligned with Novotel’s global brand philosophy. The property is expected to become a landmark address in Western Odisha, supporting the region’s growing business and tourism landscape.

Commenting on the signing, Ranju Alex, CEO, Accor, South Asia, said: “Novotel Sambalpur City Centre reflects Accor’s continued commitment to expanding our presence across India’s high-growth Tier II and Tier III cities. As regional economic centres continue to evolve, we see significant opportunities to introduce internationally recognised hospitality brands that cater to the changing needs of business and leisure travellers.”

She added that Sambalpur's growing industrial importance, improving infrastructure, and increasing demand for quality hospitality make it a strategic addition to our expanding portfolio in India.

Commenting on the partnership with Accor, Jasbir Singh Hura, Chairman, JAS Group, said: “Partnering with Accor to bring the internationally recognised Novotel brand to Sambalpur is an important milestone for JAS Group and for the hospitality landscape of Western Odisha. This project reflects our long-term confidence in the region’s economic and tourism potential, as well as our commitment to creating world-class hospitality infrastructure in Sambalpur. Novotel Sambalpur City Centre will become a preferred destination for business travellers, conferences, social celebrations, and leisure guests, while contributing meaningfully to employment, tourism, and the overall development of the region.”

The project highlights Accor’s broader strategy of bringing globally recognised brands to emerging destinations that are witnessing economic transformation and increased connectivity.

A Rising Economic and Tourism Destination

Sambalpur has emerged as one of Western Odisha’s key commercial, industrial, and administrative centres, supported by sectors including mining, power generation, aluminium, manufacturing, and infrastructure development.

Beyond its economic significance, the city is also gaining prominence as an educational and government hub, while attracting leisure travellers through its cultural and natural attractions, including the iconic Samaleswari Temple, Hirakud Dam, and the region’s rich heritage traditions.

The arrival of an internationally branded hotel is expected to further enhance Sambalpur’s appeal as a destination for business, tourism, and large-scale events.

With its strategic location, comprehensive facilities, and globally recognised brand standards, Novotel Sambalpur City Centre is set to play a significant role in supporting the region’s hospitality ecosystem.

The project represents a major milestone in Western Odisha’s evolving tourism and business infrastructure, offering new opportunities for economic growth, employment generation, and destination development.

Key Offerings:

• 120 well-appointed guestrooms
• All-day dining restaurant
• Lobby bar
• Approximately 1,200 square metres of banquet and meeting facilities
• Swimming pool
• Spa and wellness facilities
• Fitness centre