Turkish Airlines Partners with Google to Launch Next-Generation Baggage Tracking
Turkish Airlines leads as Google’s launch partner for Next-Generation baggage location technology.
By SOH Edit Team
Turkish Airlines has entered into a collaboration with Google, marking another milestone in the airline’s digital transformation strategy focused on improving the end-to-end travel experience. As a launch partner for Google’s new Find Hub “share item location” feature, Turkish Airlines now accepts Find Hub–generated location links as part of its official baggage recovery process, enabling faster and more efficient resolution of delayed or misplaced luggage.
Under the collaboration, passengers travelling with a Find Hub–compatible tracker tag or network accessory attached to their baggage can generate a secure location link via the Find Hub app. This link can be shared directly with a Turkish Airlines baggage representative, providing precise, real-time location data to support quicker baggage recovery and return.
Passengers can open the Find Hub app, select the missing item, and tap “share item location” to generate a unique, secure URL. Once shared with a Turkish Airlines representative, the airline’s teams can view the item’s location as it updates. Passengers retain full control throughout the process: sharing can be stopped at any time, links automatically expire after seven days, and sharing is disabled once the item is detected back with its owner. All location data is encrypted to ensure passenger privacy.
Executive Perspectives
Mehmet Yıldırım, Ground Operations Vice President at Turkish Airlines, said: “At Turkish Airlines, we continuously invest in cutting-edge, data-driven digital solutions to enhance the end-to-end travel experience of our guests. By integrating innovative technologies such as Google’s Find Hub, we are pleased to be among the first global carriers to offer enhanced baggage tracking and recovery capabilities, delivering a faster, more seamless experience across our network of more than 350 destinations.”
Erik Kay, Vice President of Engineering at Google, added: “Find Hub offers a unique experience for Android users through an open ecosystem and a crowdsourced network of over a billion devices, helping people locate lost or misplaced items.”
This partnership underscores Turkish Airlines’ passenger-first approach and its continued commitment to integrating best-in-class technology across every stage of the travel journey. Supported by a growing global network and sustained investment in digital innovation, the airline continues to position itself at the forefront of modern air travel.
