EIH and Bhartiya Partner to Launch a Portfolio of 20 Uber-Luxury Wellness Resorts
Leaders from Bhartiya Group and The Oberoi Group announce a long-term partnership to create a new portfolio of ultra-luxury lifestyle resorts centred on design, wellness and intuitive hospitality.
By SOH Edit Team
Bhartiya Hospitality and EIH Limited have announced a long-term strategic partnership to develop and operate a portfolio of ultra-luxury lifestyle resorts across India and select international destinations, bringing together design excellence, wellness and world-class hospitality under one vision.
The alliance will see the development of 20 resorts over the coming years, with the first properties planned for Coorg, Kabini and Hampi, and scheduled to open by 2030.
The resorts are envisioned as immersive lifestyle destinations where architecture, landscape and hospitality converge to create transformative guest experiences. Each property will feature design-led spaces, expansive gardens and a seamless indoor-outdoor living concept, balancing privacy with opportunities for social connection.
Beyond aesthetics, the resorts will embrace a philosophy of joyful wellness, offering personalised experiences focused on mindful living, restorative wellbeing, reflection and meaningful human connection. Guests can expect leisurely stays shaped by mindful dining, holistic wellness programmes and experiences designed to inspire balance rather than rigid routines.
Luxury Defined by Experience
The partnership reflects the evolving definition of luxury hospitality, where emotional connection and intuitive service are as important as physical opulence.
By combining Bhartiya's expertise in master-planned lifestyle communities with The Oberoi Group's globally recognised legacy of personalised service and timeless elegance, the partners aim to create destinations where every guest interaction is thoughtful, seamless and deeply memorable.
Snehdeep Aggarwal, Founder & Chairman, Bhartiya Group, said the vision extends beyond building resorts. "More than just resorts, I dream of creating blue zones where people live, laugh and love more. People will come to surrender, nourish and evolve. Wellness here feels joyful and abundant. I deeply value our partnership with The Oberoi Group as we bring this new world to life."
Arjun Oberoi, Executive Chairman, The Oberoi Group, said design would be the defining element of every resort. "Immersive gardens, thoughtfully articulated spaces and the seamless interplay between architecture and landscape will create environments that are both restorative and inspiring, while reflecting the timeless elegance and attention to detail that define The Oberoi Group."
Vikram Oberoi, CEO, The Oberoi Group, added that the partnership expands the group's hospitality philosophy into a new wellness-focused segment. "With resorts located in destinations that encourage longer stays, every interaction will be thoughtfully crafted to stimulate the senses and create lasting memories, leaving guests with an enduring desire to return."
