Wyndham Accelerates EMEA Expansion with 25 New Hotel Signings in H1 2026
Wyndham Hotels & Resorts expanded its EMEA portfolio with 25 new hotel signings and 13 openings during the first half of 2026.
By SOH Edit Team
As global travel demand increasingly shifts beyond traditional tourism hubs, Wyndham Hotels & Resorts is positioning itself at the centre of the industry’s next growth wave.
Wyndham recorded a strong first half of 2026 across Europe, the Middle East, Eurasia and Africa (EMEA), signing 25 new hotels and opening 13 properties. The expansion was led by robust activity in Türkiye, rapid development in India, and growing opportunities across Central Asia and the CIS, reflecting a broader shift towards emerging destinations and experience-led travel.
Today, Wyndham operates more than 750 hotels with over 99,000 rooms across EMEA, reinforcing the region’s strategic importance within its global portfolio.
According to Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, the hospitality growth story is becoming increasingly diversified. “EMEA remains one of the most dynamic regions in global hospitality. Growth today is coming from a much broader range of markets—from established destinations like Türkiye to fast-growing economies across India and Central Asia. Rather than replacing traditional tourism hotspots, travellers are expanding their itineraries to include secondary cities and emerging destinations that offer authentic local experiences.”
He added that hotel owners are increasingly seeking global partners capable of delivering strong distribution, technology and operational expertise, creating fresh opportunities across hotels, mixed-use developments and branded residences.
Growth Anchored in High-Potential Markets
Türkiye remained Wyndham’s most active market during the first half of the year, accounting for the majority of the company’s regional openings. The latest additions include TRYP by Wyndham Istanbul Maltepe, Ramada Encore by Wyndham Midyat, Ramada by Wyndham Erzincan Ergan, Ramada Hotel & Suites by Wyndham Adana, Wyndham Garden Antalya Konyaaltı, and the country's first Ramada Residences by Wyndham Istanbul Haramidere. The diverse mix of business, leisure and residential projects highlights Wyndham's multi-brand strategy and its continued leadership in one of EMEA's strongest hospitality markets.
Beyond Türkiye, Wyndham continued expanding in Europe and Central Asia across both mature leisure destinations and fast-emerging tourism markets. Among the notable openings were Wyndham Grand Carvoeiro Algarve in Portugal, Wyndham Mallorca Portocolom Resort in Spain and Ramada Plaza by Wyndham Tashkent in Uzbekistan. The company also strengthened its development pipeline with new signings in Uzbekistan, Albania and Serbia, reflecting growing investor confidence across the region.
Despite ongoing geopolitical challenges, Wyndham maintained its long-term investment strategy in the Middle East, signing five new projects across the UAE and Saudi Arabia. A key milestone was its partnership with Grovy Developers to introduce Ramada Residences by Wyndham at Dubai Islands, reinforcing the company's growing presence in the branded residences segment.
Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts.
The India Story
India continues to be one of Wyndham’s fastest-growing markets globally. During H1 2026, the company expanded into key pilgrimage and regional destinations with the opening of Ramada Encore by Wyndham Ayodhya, while also strengthening its South Asian presence with Ramada by Wyndham Itahari Pashupati Marg in Nepal.
More significantly, Wyndham signed 11 new hotels across India, taking its portfolio to more than 150 hotels operating and in development. New projects span high-growth destinations including Vrindavan, Jaipur and Khajuraho, reflecting rising demand beyond the country's traditional gateway cities.
Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts, believes India’s hospitality landscape is entering a new phase of expansion. “India’s growth story is no longer defined by a handful of gateway cities. As infrastructure improves and connectivity expands, new leisure, spiritual and regional destinations are emerging as the country's next travel hubs. We're growing alongside this transformation by partnering with local owners and bringing trusted global brands to markets where quality branded accommodation is increasingly in demand.”
He noted that many of Wyndham’s recent signings have come from first-time owners joining the company’s network, highlighting the growing appeal of its owner-first development model.
Technology and Scale Strengthen Growth
Supporting Wyndham’s continued expansion is The Wyndham Advantage, the company’s integrated platform that combines global distribution, AI-powered guest engagement, revenue management and operational support.
Franchise partners also benefit from access to more than 126 million Wyndham Rewards members worldwide, providing hotels with greater visibility, stronger occupancy and improved long-term commercial performance.
With emerging destinations gaining prominence, infrastructure investments unlocking new markets, and owners increasingly aligning with established global brands, Wyndham’s first-half performance reflects more than expansion—it signals where the next chapter of hospitality growth across EMEA is unfolding.
