Radisson Hotel Group and MBD Group Forge Strategic Master Franchise Partnership
Radisson Hotel Group × MBD Group announce strategic Master Franchise Partnership.
By SOH Edit Team
Radisson Hotel Group (RHG) and MBD Group have entered a long-term strategic partnership under a Master Franchise Agreement to expand RHG’s luxury and lifestyle brands, Radisson Collection and Radisson RED, across India. The alliance combines RHG’s global brand standards with MBD’s operational and development expertise to strengthen India’s luxury hospitality segment.
MBD Group will lead development, management, and franchising of Radisson Collection and Radisson RED hotels at agreed locations, complementing RHG’s independent initiatives and broader partner network.
Nikhil Sharma, MD & COO, South Asia, RHG.
Landmark Hotel Upgrade
The iconic Radisson Blu MBD Hotel Noida will transition to Radisson Collection MBD following a major upgrade to global brand standards, reinforcing RHG’s luxury portfolio and landmark repositioning strategy.
The partnership targets 50 co-branded hotels over the next decade, primarily via an asset-light model, with an expected 80% managed/franchised and 20% owned properties. Radisson Collection MBD will focus on luxury, while Radisson RED MBD pursues aggressive lifestyle expansion.
Sonica Malhotra Kandhari, Joint MD, MBD Group.
Design & Vision
Radisson Collection MBD will deliver timeless, curated luxury, while Radisson RED MBD emphasizes bold, playful, and socially driven experiences. MBD’s design and operational expertise will ensure elevated guest experiences aligned with local culture and global standards.
Nikhil Sharma, MD & COO, South Asia, RHG, commented, “Together, we are well-positioned to scale these brands while creating distinctive hotels that meet evolving traveler expectations.”
Sonica Malhotra Kandhari, Joint MD, MBD Group, added, “This partnership marks a major milestone in MBD’s hospitality evolution, blending global brand strength with local market expertise.”
The collaboration underscores a shared commitment to driving India’s luxury and lifestyle hospitality, delivering sustainable value for owners and partners, and reinforcing the country’s premium hospitality ecosystem.
