Tamara Leisure Targets Nine New Hotels by 2030
Tamara Leisure Experiences charts expansion with nine hotel launches planned by 2030.
By SOH Edit Team
Tamara Leisure Experiences has announced plans to launch nine new properties in India over the next three to four years, strengthening its presence across leisure, business and experiential travel segments. The group will also enter the faith-led hospitality segment as part of this expansion.
The expansion will follow a hybrid strategy, combining predominantly owned assets with a selective asset-light approach. The company stated that sustainability, wellness and technology will anchor all developments, supported by location-specific design and long-term community engagement.
Samir MC, CEO, Tamara Leisure Experiences.
Leadership Perspective
Samir MC, CEO, Tamara Leisure Experiences, said, “This phase of growth is rooted in Tamara’s foundation and is guided by three pillars. First, a destination-first lens that allows each property to emerge organically from its cultural and geographic context. Second, the thoughtful use of technology to enhance guest experiences, personalise journeys and enable seamless interactions across touchpoints. And third, a commitment to responsible hospitality, where sustainability is embedded into design, operations and long-term value creation.”
Under its 2030 roadmap, the group plans to introduce:
- The Tamara properties in Kaziranga, Alleppey and Hosur
- O by Tamara in Bodh Gaya and Whitefield
- Lilac brand expansions in Velankanni, Kufri and Kannur
- Kalyana Mandapam in Madurai
Eight projects will follow the owned model, while Kufri will mark the company’s first asset-light signing. All properties are expected to become operational between 2028 and 2030.
The company highlighted that the Indian hospitality sector is at an inflection point, driven by supportive policy measures and rising domestic and international travel demand. “In addition to leisure and urban hospitality, Tamara sees significant opportunity in the faith-led segment, estimated to be valued at over USD 200 billion in India.
As the group enters FY27, it is actively evaluating pan-India opportunities across multiple hospitality segments, aligned with its long-term expansion strategy,” Samir added.
