W Hotels Set for New Delhi Debut
DS Group has announced its plans for a 200-room W Hotel property in New Delhi.
By Suman Tarafdar
The party promises to get wilder for Delhi. The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced the launch of a new luxury hospitality project in partnership with Marriott International under the W Hotels brand.
Officially, ‘W Hotels is unexpected and fresh, bold yet discernible, and designed to spark a feeling of connection and community’. Its patrons – and there are about 70 Ws around the world – read it as a permanent party scene. No wonder then the first W in India came up at Goa, the unofficial party capital of the nation.
Of course, before you think of a replica of Baga-Calangute, W is a premium, nay luxury brand that caters to the HNI segments. Globally, the 2024 Average Daily Rate was $321, according to Marriott International.
Committed to Hospitality Business
“The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group's growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests,” according to Rajiv Kumar, Vice Chairman, DS Group.
“As Marriott International continues to expand our hospitality options in India to meet the evolving needs of both guests and owners, the signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International.
The project will feature a 200-room luxury hotel near Indira Gandhi International Airport and is scheduled to open in the second half of 2027, with an estimated investment of ₹400 crore. Strategically located near the Aerocity, one of Delhi NCR’s most active hospitality corridors, catering to both business and leisure demand.
“The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group's growth strategy."
Rajiv Kumar
Vice Chairman, DS Group
Luxury Hospitality Gets a Boost
Strategically located near the Aerocity, one of Delhi NCR’s most active hospitality corridors, catering to both business and leisure demand. According to the DS Group, the upcoming property will be developed as a design-forward, contemporary destination, in line with W Hotels’ global identity. Bringing together the magnetic energy of W Hotels and the essence of local culture, the hotel aims to cater to a new generation of luxury consumers seeking both sophistication and vibrancy around Delhi NCR. Bringing together the magnetic energy of W Hotels and the essence of local culture, the hotel aims to cater to a new generation of luxury consumers seeking both sophistication and vibrancy around Delhi NCR.
“By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury, project in one of India’s most competitive markets,” says Nathan Andrews, Business Head, Hospitality, DS Group. “The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognised brand that combines unmatched connectivity with long-term value for Delhi NCR. This partnership underscores our commitment to shaping the future of Indian hospitality by delivering curated, high-impact experiences for the modern global traveller.”
This project is a significant step for the DS Group as it expands the group’s hospitality footprint with a target of 10–12 hotels by FY29. Existing hotels the group owns includes the Intercontinental Jaipur Tonk Road, The Renaissance Bengaluru Race Course Hotel, Holiday Inn Express Kolkata Airport, Radisson Blu, Guwahati, Namah – Radisson Individuals, Jim Corbett, Namah – Radisson Individuals, Nainital amongst others.
W Hotels was launched in 1998 with W New York, by Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels. The concept included dark, muted colours, brushed metal, hotel staff in black T-shirts, photographs, and a bar. Today, almost all global alpha cities have a W, from Bangkok, Dubai, Shanghai and Singapore to Barcelona, Miami and Los Angeles.
