Hilton Partners with YOTEL to Add 23 Hotels in 12 Countries to Select by Hilton
Strategic franchise agreement brings tech-enabled urban stays to Hilton’s global network while preserving YOTEL’s brand identity.
By SOH Edit Team
Hilton has entered into an exclusive franchise agreement with YOTEL to expand its global portfolio and strengthen its presence in the lifestyle hospitality segment. The partnership introduces a new, design-led and technology-driven stay experience within Hilton’s ecosystem, aligned with its asset-light growth strategy.
YOTEL, known for its efficient urban hotels and smart room innovations, will address evolving guest preferences for flexible, compact, and tech-enabled accommodations in major city markets.
Christian Charnaux, executive vice president and chief development officer, Hilton.
Brand Integration: Select by Hilton
YOTEL will become the first brand under Hilton’s newly launched Select by Hilton platform, which is designed to integrate high-quality independent brands while preserving their identity and management. Through this platform, YOTEL will gain access to Hilton’s global distribution systems, advanced technology infrastructure, and the Hilton Honors program, enhancing visibility and demand without altering its core brand experience.
Founded in 2007 in London, YOTEL currently operates 23 hotels across 10 countries and has plans to more than triple its portfolio. Its presence in key markets such as New York, Tokyo, Amsterdam, Glasgow, and Singapore highlights its focus on high-demand urban destinations. The brand differentiates itself through features such as its SmartBed™ system and automated luggage storage, offering a modern, space-efficient guest experience.
Phil Andreopoulos, chief executive officer, YOTEL.
Executive Commentary
“The addition of YOTEL to Hilton's network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world,” said Christian Charnaux, executive vice president and chief development officer, Hilton. “This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”
The Hilton brand increases visibility and demand for YOTEL without altering the experience that defines YOTEL’s brand, which will continue to operate with the same quality, intelligent design, and service style. “Hilton brings an unmatched global distribution and loyalty scale to our brand and business,” said Phil Andreopoulos, chief executive officer, YOTEL. “YOTEL’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access – not identity – in a capital-light, and scalable way.”
Once integrated, YOTEL properties will be available to nearly 250 million Hilton Honors members, providing guests with loyalty benefits, seamless booking experiences, and access to Hilton’s digital and contactless technologies.
Overall, the partnership combines Hilton’s global scale and loyalty strength with YOTEL’s innovative hospitality model, creating a scalable growth opportunity for both brands while maintaining clear brand differentiation.
